The 27th China Qingdao International Industrial Automation Technology and Equipment Exhibition concluded successfully. Over four days, the event gathered 1,038 high-quality global enterprises. During the same period, more than 20 high-end forums and 5 procurement matchmaking sessions were held, covering the entire manufacturing industry chain. The scale of the event reached a record high, underscoring the central role of intelligent manufacturing. It provided a platform for enterprises to gain insights into industry trends and optimize strategies, guiding the sector toward intelligent, networked, and flexible transformation.
This exhibition attracted a large number of industry professionals and visitors. Its content spanned key segments of the industrial chain, including industrial automation and control technology, robotics, and machine vision, showcasing advanced intelligent equipment and solutions. A high-end forum explored applications of technologies like artificial intelligence in manufacturing, while five procurement matchmaking events facilitated multiple cooperation opportunities. WKDQ, our company’s brand, displayed its "Test Terminal" series and new energy-specific terminals. On-site attendance exceeded expectations, signaling that intelligent manufacturing has transitioned from concept to practice and injected momentum into high-quality development of the manufacturing industry.
Intelligent manufacturing is reshaping the global manufacturing landscape and serves as a critical driver of high-quality development. High-end intelligent equipment integrates multiple technologies and occupies a premium position in the global value chain. The exhibition highlighted how such equipment enhances production efficiency and other capabilities. The forum emphasized that flexible production and intelligent upgrading are core strategies for competing globally. Experts noted that intelligent manufacturing has spawned new business models, such as smart factories, and Qingdao is accelerating industrial upgrading through such events. Over 80% of participating enterprises focused on intelligent solutions; in the future, they will prioritize ecological collaboration, with demand for high-end equipment surging in new energy and automotive sectors.
A total of 1,038 enterprises showcased innovative products spanning the entire industrial automation and control technology chain. WKDQ’s "Test Terminal" series, featuring integrated fuses and self-diagnostic functions, is specially designed for new energy-specific terminals to meet needs in energy storage and automotive wiring harnesses. Companies in the Electrical Systems and Sensing Technology exhibition hall introduced IoT-based intelligent solutions, boosting production efficiency and the resilience of the industrial chain. These efforts have yielded notable results in addressing industrial pain points and provided transformation examples for sub-sectors like terminal blocks.
Marketing strategies for terminal block enterprises should focus on product differentiation, developing functional and new energy-specific products. For example, WKDQ’s "Test Terminal" series enhances safety and intelligent capabilities, while its new energy-dedicated terminals capitalize on green energy transition opportunities. Industry data shows annual growth of 20% in demand for new energy vehicle wiring harnesses. Enterprises can develop customized products to avoid homogeneous competition, continue investing in R&D, and maintain a competitive edge.
Marketing promotion should adopt an integrated online-offline model. Online, produce technical white papers and short videos—such as "AI Quality Inspection Guide for Terminal Blocks" and installation demonstration videos. Offline, host technical seminars in collaboration with industry associations, following models like the Yantai exhibition. Optimize content using exhibition data, build a digital platform to integrate resources, and close the marketing loop.
To accurately reach customers, leverage exhibition data to screen target groups and deliver targeted solutions—for instance, analyzing audience insights to send customized recommendations. Meanwhile, enhance quality and service by obtaining relevant certifications, referencing WKDQ’s quality control cases, and offering one-stop services (e.g., "terminal selection + installation guidance"). Exhibition cases demonstrate that high-quality service can convert 60% of potential customers. Enterprises should continuously iterate their service models.
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